Between the emergence of “maskne” (a word we’d never heard of a year ago but is now a part of our daily vocabulary) and more time spent in front of screens than ever before, not to mention the sleepless nights spent doom-scrolling, you may have noticed some skin dullness and puffiness that wasn’t there before. And while endless hours staring at our own faces on Zoom has resulted in an uptick in cosmetic procedures to address newfound imperfections, not everyone wants to go that route. Enter: face yoga and facial massage.
Launched in 2016 in the UK, “gym for your face” studio FaceGym made its North American debut in 2018, and currently has studio locations in Manchester, London, New York and Los Angeles. The premise of the facial (that’s way more than a facial) is to provide your face — and the 40+ muscles that exist from the neck up that we rarely think about — with a good ol’ fashioned workout, beginning with a warm up, then moving onto cardio and sculpting, before finishing with a cool down. The result? A non-invasive face lift, a reduction