From a gorgeous spring makeup collection from Chanel to big news in sustainable beauty.
Meet Everist, a Local Haircare Line of Eco-Friendly In-Shower Pastes
Clean, waterless and zero-waste. These three big terms are what pushed Toronto-based founders Jayme Jenkins and Jessica Stevenson, who both hail from Big Beauty (think: stints at Giorgio Aramni, Revlon and YSL) to set out on their own and disrupt the industry with their new brand, Everist, a line consisting of patent-pending shampoo and conditioner pastes that officially became available for pre-order earlier this week. “One thing we saw from the inside is this consumer demand for cleaner alternatives and more sustainable options from these big brands. We both tried to influence from the inside, but we just found it super difficult to steer the direction,” says Jenkins. “We decided if we wanted to see something come to life, we had to do it ourselves.” For the duo, the biggest area in need of an eco-friendly overhaul was in haircare, where the founders discovered that most traditional shampoo and conditioner formulas are packaged in single-use plastics and filled with more than 70 percent water (which