The Canadian brand spreads encouragement with special messages inside its bags.
When she launched her accessories-centric label in 2017, De Lovét founder Loveth Ezeifeka had one mission in mind. The former bank manager “wanted to do more with myself,” she says. “I wanted to start a line that is remarkable; one that focuses on empowering women and inspiring them.”
Ezeifeka, who moved to Canada from Nigeria as a teenager, began working on bag designs and showing them to her banking customers for feedback. The reception was extremely positive, and it motivated her to add another detail to her line’s offerings — an element conceived with the intention of uplifting her community, and one reflective of her own exploration of independence and creative expression.
“When you open the bag[s], there’s an inspirational quote inside,” Ezeifeka says of the sentiments embossed inside her wares which range from boxy top-handle totes to cross-bodies with an artful zig-zagged flap detail, done in a mix of faux and natural leather fabrications. “For example, one says, ‘It doesn’t matter how slow you go as long as you don’t stop.’”