Trend Type

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Nidhi Sunil, L’Oréal Ambassador, On Colourism and Beauty Standards

Photography via L’Oreal Paris

“I didn’t grow up seeing someone like me on billboards and in mainstream advertisements, even in India, my own country.”

“I wasn’t trying to be a colourism advocate,” says Nidhi Sunil over a Zoom call. “But once I started modelling, I was faced with so many professional roadblocks that I had to combat it and stand up for myself.” The model, actress and philanthropist, who grew up in South India and went to school in Bombay, has just been announced as L’Oréal Paris’ new Global Ambassador. Sunil worked in environmental law before signing with Elite Model Management in Bombay at age 22. In the last 10 years, she has graced the pages of international magazines, appeared in films, and starred and fashion and beauty campaigns. Today, she becomes the first Indian model to be signed as a Global Ambassador for L’Oréal Paris.

“In India, it’s a huge deal to be a L’Oréal spokesperson,” says Sunil. “One the first Indian L’Oréal spokespeople was Aishwarya Rai [actress and the winner of the Miss World 1994 pageant]. I remember her advertisement being blasted all over when I was a kid.” Sunil

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