The Edmonton-born artist stars in a new film as part of the #HairHasNoGender project.
Vivek Shraya has the kind of long, lustrous hair that looks like it belongs in a shampoo commercial. It’s fitting then, that the Edmonton-born creative force (and former FASHION cover star) can now add Pantene ambassador to her already enviable bio that includes author, professor, musician and visual artist. “I see my hair as an extension of my art,” says Shraya. “It’s always been an essential part of how I express myself.”
Today, Pantene Canada has released a new film featuring Shraya’s hair story as part of the global Hair Has No Gender Project, with the goal of bringing attention to the power of hair — especially in a trans or gender non-binary person’s transition and identity — and the importance of support from loved ones.
As Phoebe Waller-Bridge’s monologue in Fleabag astutely points out, hair is everything. (There’s even a Yale University study to prove it.) But for trans and non-binary people, hair can be life changing. “Something as simple as growing out your hair, or getting the right hair cut can be such