Beyoncé Just Teamed Up With Peloton For a Multi-Year Partnership
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Beyoncé in a statement.
Beyoncé is reportedly the most requested artist by Peloton’s global community of members so it’s fitting that the fitness company has teamed up with the Grammy-winning musician for a multi-year partnership.
The partnership is timed with Homecoming season, the annual fall celebration for students at Historically Black Colleges and Universities (HBCUs) in the United States. Like with everything else this year, most of the Homecoming festivities for 2020 went digital, with Beyoncé and Peloton adding to the virtual celebration with a series of themed workout experiences across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Beyoncé in a statement. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way.”
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