Images courtesy of Shaniqwa Jarvis/Mejur

The model is celebrating its best-selling — and most celebrity-beloved — items with the brand new Icons marketing campaign.

Since its launch in 2015, Canadian model Mejuri has made its mark within the high-quality and demi-fine jewelry scene, and redefined the idea of direct-to-consumer procuring, providing accessible pricing on extremely covetable items. With equipment which have change into bona fide must-haves, some Mejuri collections have risen to basic standing already — a feat that may take some manufacturers a long time to realize. For its new fall marketing campaign, the model has tapped two modern-day supermodels: ’90s trend trade trailblazer and residing legend Christy Turlington (who might overlook her really iconic Calvin Klein Eternity advertisements? Swoon.) and world-renowned runway common Binx Walton, who has fronted campaigns for labels like Tom Ford, Céline and Saint Laurent (NBD).

Images courtesy of Shaniqwa Jarvis/Mejuri

Mejuri’s new marketing campaign highlights the model’s most iconic, and best-selling, collections so far: the Dôme, the Croissant, the Charlotte and the Heirloom. *Does psychological tally of what number of items I personal from every assortment. Three out of 4, you?*

Because of designs which are timeless whereas being anchored in modernity, these items are beloved by Mejuri’s on-line group and have garnered a reasonably epic superstar fanbase, together with high-fashion figures like Cara Delevingne and Bella Hadid who’ve been noticed within the Mejuri items. Learn on for a have a look at the collections featured in Mejuri’s fall marketing campaign.

The Dôme

The Dôme ring is the unique Mejuri design, and it has impressed 45 totally different iterations, making it a jewelry staple for any event.

Images courtesy of Mejuri

The Croissant

Impressed by the Parisian baked good, the Croissant assortment’s daring designs have made it the model’s hottest so far. It now additionally comes coated in paved diamonds (sure, please!). Beneath, mannequin and actor Cara Delevingne wears the Massive Croissant Dome Hoops.

The Heirloom

The Heirloom assortment — Binx’s favorite from Mejuri — is an assortment of assertion rings crafted in 14k strong gold that includes gems of garnet, honey quartz and London blue topaz. The garnet Heirloom ring has been noticed on road model queen Bella Hadid.

Images courtesy of Mejuri

The Charlotte

The Charlotte assortment is an homage to a different candy deal with: the well-known form of the French Charlotte cake. The design is beloved by many followers, similar to Dove Cameron, who’s pictured sporting the Charlotte Daring Ring.

Mejuri’s Icons assortment is now out there to buy on-line and in its six retail areas.

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