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Burberry Hero has arrived
Until you’ve been dwelling beneath a (social media-free) rock, you’ve doubtless been acquainted with Burberry’s new males’s perfume launch, Hero, which dropped on August 2. With an advert marketing campaign that options actor Adam Driver as an enigmatic, strapping centaur set in opposition to a moody coastal backdrop, it’s fairly arduous to overlook. To be taught extra concerning the new perfume, we spoke with Aurelien Guichard, the nostril behind the scent.
“Hero is a scent that embodies hope, power, energy, but additionally an actual sensibility,” he says. “We wished to create a perfume that embodies freedom, and on the identical time provides a dimension of softness and look after the setting.” To the touch on the environmental ingredient, Guichard included upcycled substances like Atlas cedarwood oil from North Africa, extracted from cedarwood waste.
“We mixed three totally different qualities of cedarwood oil. Virginia, which is dry and vibrant, Atlas, so as to add an amber-y, gentle olfactive profile, and eventually, cedarwood oil from the Himalayas, which