The artist desires to move individuals together with his scents, not maintain them caught in a binary mind-set about gender and fragrance.
When the world floor to a halt within the spring of 2020, author, director and dramaturg David Bernstein was confronted with a stark new actuality: he was a theatre-maker in a world with none theatres.
As others within the theatre business have been considering digital performances and digital media, Bernstein started to discover one other of his longtime fascinations — scent. The ensuing firm, Jovian, is a scent artwork studio primarily based in Toronto that produces what Bernstein describes as “psychoactive fragrance for pores and skin and area.” The small batch, hand-crafted scents are a mixture of aromatherapy, conventional perfuming, and playful nods to new age philosophies and drug tradition — Jovian provides scents in “uppers” and “downers” and employs an in-house astrologer, Jaime Wright, who helps dictate the formulation.
As a homosexual man, Bernstein has taken a queer strategy to the heteronormative subject of scent, an business so gendered that it splits its providing in two straight throughout the gender binary; colognes for males, perfumes for