Toronto-raised founder Doris Ngie talks concerning the label’s progressive sizing and supplies, sustainability initiatives and well-known followers.
Seen on the likes of Jennifer Lopez, Hailey Bieber and Gigi Hadid, Amavii is a standout identify within the eyewear sport — however not merely due to its superstar followers. Launched by Toronto-raised entrepreneur Doris Ngie, the model units itself aside because of the usage of novel supplies in addition to its consideration to clients who’ve been lengthy missed.
“We had been attempting to resolve a ache level,” say Ngie about what impressed her to start out the direct-to-consumer label in 2018. “As an Asian lady, I’ve a wider face and decrease nostril bridge. I used to be purchasing in Milan — one of many trend capitals of the world — and was in search of sun shades. I went from retailer to retailer however couldn’t discover something that match me.”
Ngie, whose background is within the e-commerce and retail distribution areas of the style business, continued to note the dearth of vary within the optical area and puzzled why there weren’t “sizing choices for eyewear like there are for